About APHA > The APHA Brand

The APHA Brand

As part of a new APHA Communications Strategy, launched in December 2002, the Association developed a new corporate identity to correspond with its evolutionary desire to be a more proactive body.

The new logo was launched in February 2003, and is designed to be clean, modern, dynamic and forward-looking...

• The logo projects a strong health focus - through the inverse cross.
• The four earthy colour tones embody warmth, while also providing a unique colour palette for all Association branding activities.
• The seven-pointed star is synonymous with 'Australia', conveying the national flavour, and is immediately associated with quality and integrity - core features of private hospital activity and endeavour.

The logo serves as a rallying point for members around the reinvigorated APHA and is already signifying the Association's new identity as a brand of professional excellence.