Communications & Marketing Report
Lisa Ramshaw, Director, Communications & Marketing
It has been an exciting year for the Communications & Marketing team at APHA. We began the year with the 2014 Annual Congress held in Brisbane at the Convention Centre. The Minister for Health, The Hon Peter Dutton opened the Congress and gave delegates a glimpse of what the government’s plans were in the health space for the coming year. Delegates also had the opportunity to visit Greenslopes Private Hospital, St Andrew’s War Memorial Hospital and Eye-Tech Day Surgery while they were in Brisbane. With sessions covering topics such as Expanding the Contribution of the Private Health Sector and the Importance of Culture in Health Care Settings, the 33rd Annual Congress was declared a success by delegates and exhibitors.
The fifth annual Private Hospitals Week was marked in May by hospitals across the country. This year APHA launched a new branding campaign for Private Hospitals Week with the tagline of Private Hospitals: Choose What’s Best for You. The new artwork and materials were very well received by hospitals that used them at open days, community events, staff BBQs and other events throughout the week.
In July APHA launched a new digital news hub to showcase the increasing number of stories from our member facilities. The news hub can be found at www.phnews.org.au and provides the organisation with a platform for traditional print stories as well as audio and video. This is a platform that we hope to see grow and develop over the coming year.
Mental Health Week took on large proportions this year with APHA’s new campaign: Mental Health: The Elephant in the Room. Launched in Martin Place, Sydney with the help of some life-sized elephants, the campaign raised awareness of mental illness and private psychiatric hospitals. Elephants and promotional materials were also sent to member facilities around the country and many hospitals got very involved with the campaign by using their elephants in fun ways to draw attention to this serious issue.
The mental health campaign helped us boost our numbers following us on Facebook to over 15,000 from 8,000 this time last year. Our social media accounts continue to grow and social media is playing a larger part of our overall communications strategy at APHA. APHA produced a guide to Twitter for healthcare professionals called ‘Don’t Be an Egghead’ which has been well received by members and non-members in the healthcare sector.
It is through the support of APHA’s Diamond Sponsor, HESTA, and major sponsors that we are able to conduct many of our activities throughout the year. We appreciate all of their assistance. Major Sponsors in 2014 were:
· Forbo Flooring
· Fresenius Kabi
· Gow-Gates Insurance
· Johnson & Johnson
· ME Bank
Many individuals give their time to assist the Association including members of the Communications & Marketing taskforce. Members of the taskforce this year included:
· Anne Crouch (Chair), Eye-Tech Day Surgeries
· Alan Cooper, Friendly Society Private Hospital
· Robert Cusack, St Vincent’s Private Hospital (Darlinghurst)
· Christine Gee, Toowong Private Hospital
· Carmel Monaghan, Ramsay Health Care
· Kathy Nagle, Western Hospital (Adelaide)
· Denise Thomas, Metropolitan Rehabilitation Hospital
Communications continues to be an important part of APHA’s core business and one that we will continue focus on in 2015.